Saturday, 24 October 2015

Survival of the Prettiest

I have a friend, who posts a new picture of her every single day on social networking sites, tries to get noticed in terms of number of ‘likes’ and ‘comments’, and replies thank you messages to each of these. Out of curiosity, I just asked her why she did this. “Why, you jealous?”, came the flat reply! After some friendly banter between the two of us, I asked her what was the idea of thanking each and everyone for an attribute of hers (Yeah! She is extremely beautiful!!), which she was simply born with and did not have to do much with. “Oh! I do work a lot for it: parlour, make-up everyday for 2 hours, work out and timely touch ups!”, she exclaimed, almost fuming at me for undermining her efforts!

When I was back in my tenth grade, we had a session as part of Value Education on friendship and anti-discrimination among peers with respect to religion, gender, colour and looks. The teacher (who was new and had introduced the topic herself) talked to a group of about 150 students, “… So one should not judge a person based on his looks. Befriend everyone, not just the good looking people, but also the not-so-good looking.” At this point, a small group of students started giggling. She continued, looking at them, “ Yeah! Even for making girlfriends and boyfriends. Tell me, if you only choose a girl from the set of good looking girls, where will the not-so-good looking girls go?” – “To the not-so-good looking boys!”, came the prompt reply; so prompt and so relevant that the teacher did not question him again.

Right from our very childhoods, our parents have given special importance to looks.
“Awww! That baby’s so cute!”
“Oh my! She has such pretty eyes!”
“She’ll grow up to become an actress!!”
To think of it, babies are born with a good sense of right and wrong, indifferent of looks. Read Research by PhysOrg.com. But us giving so much importance to grooming and manners makes them believe that beauty is an important thing to judge and be judged of. And before we know it, by the time girls turn teens, they are already thinking of breast enhancement surgeries, nose jobs and wanting the latest branded lipsticks. Boys on the other hand, dream of Greek-like bodies, hit the gym and apply the latest skin whitening creams (for men!) Even the advertisements show that application of X cream makes you beautiful, and (more importantly) this beauty will lead to self confidence to achieve greater career goals. And while we know (I assume this, at my own risk of knowing my readers!) that such products are very less effective, the teens are left with low self esteems and confidences- over something, which is realistically beyond their control. Companies have gone to the extent of blaming mothers for skin problems and to use their product to correct them. See Safi’s ad on #IHateYouMom campaign.

Even moving ahead in life, one’s looks play a major role in university and job interviews: Forbe’s study. The famous teddy bear syndrome in the US also stands testimony to this fact: in the past decade, most of the ‘blacks’ in top CXO positions in the US are accepted, since they possess a warm happy brown faces which relates them to the genial teddy bear. Of course, they are extremely talented and accomplished in their works, but when it comes down to differentiating between two almost equally talented men, it comes to looks.

Is it fair? To be judged upon on an attribute you have very little control on? Are we so fickle-minded to make friends with only good looking personalities, ignoring most of the other intellectually important attributes first up? Maybe it is the role of the social networking era that influences such choices. But, in my belief, this thinking is very much innate and is a subconscious activity. And if we are not born with it, as studies show, then it must be our upbringing and moulding that plays a major role.

And so, the only way to change such thinking is to bring up little kids with encouragement in the things they do, their thoughts than to how they dress (or are dressed by their parents) and how cute they look. To build confidence in their actions, their efforts to play ball, be fair and kind-hearted- to such an extent that they influence other kids to do so as well. It’ll be difficult to constrain oneself to disregard the innate eagerness to call a cute little girl, cute. But it is important to do so, to make her focus on building her intellect, slowly and gradually. Here’s a brilliant blog which gives some specific hints: Lisa Bloom at Huffington Post.

Till such a time comes, sadly, it’s really looking like Darwin’s theory of evolution has evolved to survival of the prettiest.